The leader of The J.O.B. Squad, Al Snow had his mascot, a mannequin head he believed to be sentient, stolen from him by Goldust who restyled the head in keeping with his own make up style. In a match on the edition of January 25 of Raw is War, The Blue Meanie made his WWF debut by coming through the crowd and stealing the head back for Snow. The following week on February 1, Goldust attacked Blue Meanie but the night before the event, on a special Saturday Night Raw, Goldust lost a match to perennial jobber Gillberg when Meanie distracted him with a video parodying the wrestler, renaming himself Bluedust. After the match was over the arena went dark with a blue hue, similar to Goldust’s effect of a gold hue, and Goldust had been disgraced by having blue paint poured over him.
In the first few weeks of the year, The Road Dogg and Al Snow had formed an hardcore tag team but, after losing to The Acolytes, they had a dispute and Snow challenged Road Dogg to a match to decide who was more hardcore. When The Road Dogg was attacked backstage and could not fight, Snow began to have a match with himself by hitting himself with weapons and moonsaulting into a table. Fellow J.O.B. Squad member Bob Holly came to the ring and tried to talk sense into him but found himself brawling instead. When it was discovered the attack on Road Dogg would prevent him defending the WWF Hardcore Championship, a match between the two J.O.B. Squad members was made for the vacant championship.
As part of his “Sexual Chocolate” gimmick, Mark Henry was having delusions of grandeur pertaining to his status with the opposite sex. When he flirted with Debra, she pretended to be attracted to him when the wrestler she managed, Jeff Jarrett attacked Henry from behind. To try to prevent Debra from further distracting Henry, his tag team partner D’Lo Brown introduced him to a new woman in their corner Ivory in the hope that Henry would not be distracted in their match against the new tag team champions.When Ken Shamrock’s sister came to support her brother at ringside, she gained the attention of Billy Gunn, who mooned her, and Val Venis who performed a dance for her. Despite the overbearing attempts of Shamrock to keep his sister chaste, she was soon shown to have appeared in Val Venis’ “adult film” Saving Ryan’s Privates and, despite Shamrock promising he would not put his hands on Venis this did not stop him from attacking Venis with a steel chair. Although Shamrock put up his Intercontinental Championship for the event, he could not contain his rage and attacked Venis again when he was conducting an interview in the ring. When the referees and officials tried to break them up, Shamrock attacked them all leading to senior referee Earl Hebner refusing to offer services in the match for fear of his own safety and that of the team of referees. In a later segment with D-Generation X, Billy Gunn took off his top to reveal a referee shirt, volunteering to officiate the match.
The night after the Royal Rumble, Triple H demanded an “I Quit” match with The Rock, questioning the dubious circumstances that the one had ended the previous night. During the match, Triple H was just about to put Rock through the announce table when The Corporation appeared and threatened that Kane would chokeslam his bodyguard Chyna if he did not quit the match. When he did, The Corporation left but Chyna revealed that she had switched sides by lowblowing Triple H. The following week Triple H had a steel cage match with Kane which he won thanks to some help from X-Pac after Chyna also interfered. After the match she threatened her erstwhile partner telling him she had a special St. Valentine’s Day gift for him.
When The Rock became WWF Champion at Survivor Series, it was under dubious circumstances aimed at recreating the Montreal Screwjob, meaning that his opponent Mankind lost the match by submission without actually tapping out. The following month at Rock Bottom: In Your House Mankind won a championship match by causing Rock to pass out from the mandible claw but again Vince McMahon would prevent Mankind from becoming champion by claiming that Rock did not technically tap out. Due to the ambiguous circumstances Mankind eventually gained a championship match on January 4 Raw is War which he won only to lose it again at the Royal Rumble in an “I Quit” match thanks to a recording of his voice being played and win it back again in an Empty Arena match on Halftime Heat during Super Bowl XXXIII by trapping Rock underneath a forklift. Going in to WrestleMania a definite decision needed to be made over who the champion would be and thus a match with no seeming ambiguity over its end was booked, a Last Man Standing match where the winner is the wrestler left standing.
When Vince McMahon won the Royal Rumble he earned a match against the WWF Champion at WrestleMania, but at the time it seemed as if that champion was fellow Corporate member The Rock. Not a full-time wrestler, McMahon announced on edition of January 25 of Raw Is War that he was vacating his place at WrestleMania only to be informed by Commissioner Shawn Michaels that if the winner is incapable of wrestling in the WrestleMania main event then the runner-up takes their place. Being as the runner-up was Steve Austin, this enraged McMahon and Austin used this to goad McMahon into a match. Explaining that even more than a WWF Championship match, he wanted another chance to fight McMahon without any legal ramifications so much that he would risk his WrestleMania place for a chance at the match, and to make sure that it was just one-on-one it would take place inside a steel cage. The night before on Raw Saturday Night (actually filmed the preceding Monday), McMahon made Austin run the gauntlet against all The Corporation members ending with McMahon pinning a weakened Austin.